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Lexus Launches Content Channel With 'Friends' Star

Lexus is launching L Studio this week, an Internet-only branded channel stocked with original programming. It is headlined by "Friends" star Lisa Kudrow in a short-form comedy series "Web Therapy."

The marketer-branded broadband channel brings back memories of Bud.TV, a similar venture Budweiser kicked off in 2006 only to watch it fail. "We learned from Bud's mistakes," says Lexus manager Sandy Blanchard.

Innovation is the theme that is supposed to connect the channel's programming mix and the Lexus brand. "We look at ourselves as a broadband HBO," Blanchard says.

Read the whole story at The Hollywood Reporter »

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