• Adweek , Wednesday, September 24, 2008 10:30 AM

Adweek sent out a midday news alert Wednesday about Wieden + Kennedy ending its four-year relationship with Starbucks. In this morning's story, Terry Davenport, Starbuck's CMO and svp of marketing, confirms that W&K has "has decided to opt out of the process" of an evaluation of its agency work among its current shops.

It seems like only yesterday that the big news was that Starbucks was advertising in mainstream media at all after building its business online and through promotions, word of mouth and other below-the-line tactics, but it reportedly spent $55 million in media last year, and $25 million through June of this year.

We in Evergreen Storyland have been gearing up for Starbucks's annual quirky Christmas campaign -- which has featured things like coffee cups affixed to the tops of taxicabs. A source tells Adweek that there may, or may not, be a final holiday effort from the shop this year.

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