News Brief
Miller Lite Intros Aluminum Pint
Sep 25, 2008, 5:00 AM
The company says the pint's wider opening provides a smoother flow to enhance the Miller Lite taste experience; the aluminum cools like a can; and the resealable closure helps lock in freshness.
The Miller Lite aluminum pint will be tested throughout much of the Midwest and South through the end of the year.
The pint is intended for off-premise retailers, with a focus on convenience stores. The package will be sold as part of a nine-pack.
Support will include TV, radio, out-of-home and online advertising, as well as a variety of retail point-of-sale and merchandising materials.--Nina M. Lentini
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