Paramount Begins Net Foray Tied to Brands
Paramount Digital Entertainment is putting together a team to produce original programming for digital platforms that will integrate global fashion and lifestyle brands. The studio says it is interested in "high-concept, genre-driven" fare aimed at the youth market.
Alexandra Milchan and David van Eyssen have signed three-year contracts to produce the online programming. They will be working with former IMG executives Angelo Moratti and Massimo Redaelli on weaving products and brands into the content.
Milchan is an independent producer of films including "Righteous Kill" and "Street Kings." Her father founded New Regency, where she worked for 14 years. Van Eyssen's credits include BMW Films, the 2001 brand-integrated short film series for the Web.