• The Hollywood Reporter, Friday, September 26, 2008 10:30 AM

Reality TV giant Endemol is launching a major global sports programming and channels division. Competing against IMG and independent sports producers, Endemol Sports aims to partner with broadcasters, sports federations, advertisers and brands.

Known for its international "Big Brother" brand, the media company hopes to work with sports rights owners to launch a range of television channels.

Using its network of production businesses in more than 25 countries, Endemol will also generate traditional sports coverage, as well as entertainment, interactive and multimedia programming.

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