• September 30, 2008

Compete, the Web-centric division of TNS, has added referral tracking capabilities to its Compete PRO suite of analytics tools.

The new feature, called Referral Analytics, shows marketers what their top referring sites are (i.e., which sites are sending them the most prospects), as well as which sites visitors head to after they leave. Referral Analytics also offers competitive analysis, giving marketers a read on which sites are driving the most traffic to their competitors' properties.

"With Referral Analytics, marketers can access referral and destination metrics for their site and benchmark their performance against key rivals," said Stephen DiMarco, Compete's CMO. "By adding this to Compete PRO, we're able to provide a complete picture of how consumers navigate online and immediately help online marketers profit from that knowledge."--Tameka Kee