Brad Goldberg, Microsoft's general manager for search, "hinted" that the company planned to offer even greater savings leading up to the holidays. "We look at traffic, different tactics, and ways of execution... and we've learned that the higher the rebate [we offer], the better," Goldberg said in an interview. He also disputed traffic stats from third parties like comScore, saying that they don't accurately represent the number of Cashback users -- only the number of queries.