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Microsoft Takes Search Quest To Europe

As it continues to chase Google for dominance in the all-important search field, Microsoft is opening a research facility in Europe dedicated to developing new search technologies. The so-called European Search Technology Center will operate three "centers of excellence" in London, Paris, and Munich.

"To compete in a global, innovation-driven economy, we need to draw on the world's smartest, most creative minds. Increasingly, we are finding that talent here in Europe," said CEO Steve Ballmer. The center will be led by Jordi Ribas, who will vacate his current post of general manager for Microsoft's Connected TV business group.

Precisely what the benefits will be for Microsoft remain to be seen, but some predict the move will certainly be good for Europe. French finance minister Christine Lagarde praised the move, saying it was good news for the EU, "which decided long ago, with the Lisbon strategy, to do go down the road of the knowledge-based economy."

Read the whole story at InformationWeek »

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