• October 7, 2008

Past winners take center stage in McDonald's newest advertising for its annual Monopoly game promotion. They will appear on packaging, in television commercials and in online banners during the game period, which lasts until Nov. 3.

A new feature of the game--which primarily involves on-package game pieces--will include an online component, in which consumers can use their mobile phones to get codes to use in an online version of the game.

Partners in this year's promotion include Foot Locker, Shell Oil Products (in the form of gift cards), My Coke Rewards and Wayport Inc., which provides wireless connectivity in McDonald's restaurants.--Aaron Baar