Old Navy On Board With Crispin Porter + Bogusky

  • October 8, 2008
Gap Inc.'s Old Navy has tapped Crispin Porter + Bogusky as its new creative agency, reportedly a $200 million account.

While Gap has been struggling in all of its divisions, Old Navy has languished the most, and is now in its fourth consecutive year of declining sales.

In August, it tapped Tom Wyatt as president of the division, in a move to reinvigorate the brand.--Sarah Mahoney

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