Cramer-Krasselt - Mohawk Industries
by Oct 13, 2008, 3:30 PM
Mohawk Industries, a floor covering manufacturer and distributor, named Cramer-Krasselt as its advertising agency of record. The agency's Milwaukee office will handle media for the Karastan flooring brand as well as all brand planning, creative and public relations through its subsidiary CKPR for the flagship Mohawk brand. Marc USA previously handled the account. Media spending is approximately $10 million.