• October 13, 2008

Beginning Monday, restaurant goers can purchase Chick-fil-A "Eat Mor Chikin" Cow Pez dispensers for $1.99 each with a roll of lemon candy. The dispenser will also be available through Chick-fil-A's Web site, www.chick-fil-a.com.

The introduction of the Chick-fil-A Pez dispenser furthers the chain's "Eat Mor Chikin" marketing campaign, which includes roadside billboards, in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.

In 2007, the Chick-fil-A "Eat Mor Chikin" Cows were recognized as one of America's most popular advertising icons in a public vote sponsored by Advertising Week, becoming the newest members of New York's Madison Avenue Advertising Walk of Fame.

The Cows and their witty messages also have contributed to Chick-fil-A's business, says the company, as the chain's sales have more than quintupled since the Cows' first full year as unofficial icons for the brand, from $502 million in 1995 to more than $2.64 billion in 2007.--Nina M. Lentini