SportsLine.com, Inc., an internet sports media company, and publisher of CBS SportsLine, has announced it generated more than $5 million in advertising revenue for its coverage of the 2001 NCAA Men's
Basketball Championship, establishing a company sales record for a major event, with revenue increasing more than 30% over 2000. There are 35 sponsors for this year's coverage, comparable with the
number of sponsors a year ago. This year's brackets contests are sponsored by Courtyard by Marriott and the interactive brackets are sponsored by Sony. Other major sponsors include AT&T, Cingular,
EMC, Enterprise, Holiday Inn, Honda, Intel, Miller Genuine Draft, Nextel, Nortel Networks, Principal Financial, Sony, Toyota, Volvo and XO Communications.
- Adam Bernard
