• Wired, Thursday, October 16, 2008 10:45 AM

In a controversy that looks suspiciously like a brilliant PR stunt, billboards and commercials for the upcoming movie "Zack and Miri Make a Porno" are being rejected everywhere from baseball games to bus shelters.

Indie director Kevin Smith probably could have predicted that placing advertisements for the new comedy from The Weinstein Co. would be not just hard, but buzz-inducing.

The pesky word "porno" just keeps getting in the way. Even a workaround ad campaign substituting the lead actors with stick figures failed to pass the prude test -- but did attract lots of attention. Mission accomplished.

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