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Suze Orman Riding Financial Crises To Further Fame

Suze Orman -- author, host of CNBC's "The Suze Orman Show," and sought-after guest on "Larry King Live," "Today," "CNN's "Anderson Cooper 360°" and "Oprah" -- is in more demand than ever on Madison Ave, too. In the past year, her likeability scores have gained, putting her on par with celebrities like pop star Elton John and actress Nicolette Sheridan, according to Davie-Brown, an Omnicom Group company that tracks the appeal of celebrities.

Orman is the face of a new campaign for the Federal Deposit Insurance Corp., the agency that insures bank deposits, which she does free of charge. She also is starring in a new "Got Milk?" ad in which she dons the familiar milk mustache for the standard $25,000 fee.

"She went from a cult personality to a really mass celebrity very quickly," according to Sal Taibi, president of the New York office of Lowe, the advertising agency behind the "Got Milk" campaign.

Some critics believe that Orman should avoid ad deals. "If you've signed on with a company to pitch their products it creates an enormous perceived or actual conflict of interest," says Eric Tyson, a former financial adviser and author. Orman says it isn't a conflict for her to do ads since she typically doesn't make stock picks.

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