Whatcha Watchin', Joe The Plumber?
1. How much TV do you watch? Do you intend to increase the amount of time spent watching, decrease the amount of time spent watching, or keep the amount of time spent the same in the next 6 months?
2. Do you have a DVR in your house? If so, do you skip over the ads?
3. How many hours a day does your 13-year-old son spend online?
4. Do you have a game console in the house? If so, which brand?
5. How much do you spend on entertainment? Are you planning on scaling back?
6. Do you intend to buy any consumer electronics products this holiday season?
7. How many times have you seen a movie in the last month? Six Months? One year?
8. When was the last time you clicked on an online advertisement or promotional offer?
9. Do you intend to purchase a car in the next six to 12 months?
10. Would you be inclined to pay a premium to watch your favorite television programs on your computer or cell phone?
I admire a man who asks the good question no matter what his politics -- but question the motives of the media in focusing on him rather than the larger issues. One last question: Joe, whatcha watchin' tonight?
LYDIA LOIZIDES
Lydia Loizides is Vice President, Product Management, at Canoe Ventures LLC. Lydia is also a Trustee
of The National Academy of Television Arts & Sciences (NATAS), and Chair
of the Advanced Media Committee of NATAS, NY. You can read Lydia's personal blog here. The views expressed here are her own and do not reflect the views of the organizations or associations that she is affiliated with.
Recent TV Board Articles
-
Less Choice, Please May 21, 11:38 a.m.
Like other Bluth Family fans, I am excitedly looking forward to NetFlix’s May 26 launch of ...
-
'Constitution USA': The Most Important TV Program You'll See All Year May 20, 12:23 a.m.
In the opening moments of the four-part PBS series “Constitution USA,” host Peter Sagal sums up ...
-
Q&A With Media Behavior Institute's Alice K. Sylvester May 12, 9:33 p.m.
Alice Sylvester started her career in ad agencies before joining Media Behavior Institute as COO. Her ...
-
Upfront 2013: Attack Of The Shrimp-Eaters May 10, 4:11 p.m.
Let’s consider the traditional upfront week. Are its days numbered? If not, they ought to be. ...
-
Pivot TV Targets The Next Greatest Generation May 8, 9:28 a.m.
Pivot TV, Participant Media’s new venture into television, is apt to change the single-screen television paradigm ...
-
'Mad Men' And The Boston Marathon Bombing May 7, 12:56 p.m.
Watching “Man Men,” always a disquieting experience, was more unsettling than usual on April 28, coming ...
-
Are Online Versions Of 'All My Children' & 'One Life To Live' TV Game-Changers? May 3, 3:01 p.m.
Media history was made earlier this week when, for the first time, two broadcast series that ...
-
Cross-Platform Measurement, With Help From CIMM May 2, 1:54 p.m.
One of the most frenetic areas of measurement development today is in cross platform. Creative and ...
-
Do Sweeps Make Sense In The Age Of TV Anytime? April 26, 9:52 a.m.
Industry observers have been questioning the value and wisdom of the three traditional sweeps periods (four ...
-
Big-Data Issues Discussed At Conference April 25, 9:29 a.m.
Want to know what keeps CMOs awake at night? Call it revenge of the nerds, but ...
Be the first to comment on "Whatcha Watchin', Joe The Plumber? "
Leave a Comment