Small, Very Small, But Growing
Apparently office-bound workers are turning off their transistor radios and logging on to radio sites. MeasureCast, a Web measurement firm, reports that Net radio has enjoyed a 60 percent increase in listener hours since January 2001, and an 8 percent increase since the same period from the previous week. Although online radio ad revenue is reportedly down, listeners don't seem to be following suit.
Other facts from this week's report: - 85% of all listening occurred between 5 a.m. and 5 p.m. PST (8 a.m.and 8 p.m. EST) - The peak listening hour was at 11 a.m. PST (2 p.m. EST) - The peak listening day was Thursday with nearly 19% of all TTSL occurring on this day. - Internet radio listening on Saturday and Sunday accounted for 9.9% of all TTSL - More men (72%) listen to Internet radio than do women (28%) - 54% of listeners are under 35 years old; 26% are younger than 25; and 7.5% are over the age of 55. - The largest single age group of Internet radio listeners is comprised of 25-34 year-olds. They represent 27% of listeners.
The MeasureCast Weekly Top 10 (Monday, March 19 - Sunday, March 25, 2001)
| Station | Format | Network | TTSL | Cume | |
| 1 | MEDIAmazing (Internet-only) | Listener | MEDIAmazing | 97,322 | 29,180 |
| 2 | WABC-AM/77 (New York) | Talk Radio | ABC Radio | 76,360 | 12,491 |
| 3 | Virgin Radio105.8 (London) | Adult Alt | Ginger Online | 63,650 | 9,410 |
| 4 | LaMega 97.9 (New York) | Spanish | LaMusica | 54,763 | 9,575 |
| 5 | Black Gospel Network (Internet-only) | Gospel | Oneplace | 49,594 | 6,907 |
| 6 | KYSR- 98.7 (Burbank, CA) | Adult Contemp | Clear Channel | 47,198 | 4,599 |
| 7 | WPLJ-FM/95.5 (New York) | CHR / Top 40 | ABC Radio | 45,681 | 3,627 |
| 8 | Radio Margaritaville (Internet-only) | Classic Rock | InternetAmerica | 44,331 | 7,193 |
| 9 | WJZW-FM/105.9 (Washington DC) | Jazz | ABC Radio | 41,549 | 3,177 |
| 10 | KQRS-FM/92 (Minneapolis) | Classic Rock | ABC Radio | 38,979 | 3,748 |
TTSL (Total Time Spent Listening) is the total number of hours streamed by the broadcaster in the reported time period. Cume is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.
www.measurecast.com.
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