20 Billion Reasons To Have Confidence In The '09 TV Ad Market

TV and radio advertising cost provider SQAD has pledged to maintain its annual TV ad spending database at more than $20 billion. The database, which covers SQAD's network TV service, NetCosts, as well as its spot TV and Hispanic TV services, is used by major advertisers, agencies and TV sales organizations to help estimate market average costs for negotiating TV advertising deals.

SQAD CEO Neil Klar said the database company is making the pledge following the recent downturn in the TV advertising marketplace to ensure its customers have confidence in the validity of its numbers.

"It makes our mandate to provide clients with rock-solid transactional analytics more imperative than ever," he stated, citing a variety of forecasts calling for reduced ad spending in the TV marketplace, including recent reports from TNS Media Intelligence, Nielsen Monitor-Plus and the Television Bureau of Advertising.

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