SQAD CEO Neil Klar said the database company is making the pledge following the recent downturn in the TV advertising marketplace to ensure its customers have confidence in the validity of its numbers.
"It makes our mandate to provide clients with rock-solid transactional analytics more imperative than ever," he stated, citing a variety of forecasts calling for reduced ad spending in the TV marketplace, including recent reports from TNS Media Intelligence, Nielsen Monitor-Plus and the Television Bureau of Advertising.
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