• BrandChannel , Monday, October 20, 2008 11 AM

This story, which is about the labels on Coors Light bottles changing from white to blue when the beer reaches 39 degrees Fahrenheit, totally lost me at the top of the second paragraph with the following phrase: "The iconic beer, long known as the Silver Bullet ..."

Coors Light is iconic? Is that because it's 30 years old now? Or because it's the No. 3 brand in the domestic light category? Or is it because Coors Light press releases throw the "i" word around in describing its jejune mock press conferences with washed-up coaches?

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