• Adweek, MSNBC , Tuesday, October 21, 2008 10:45 AM

I did a whole riff on the overuse of "iconic" on Monday only to spot this headline in Adweek this morning: "Iconic Bakery IBC Taps Grey." Ironic they should name the bakery Iconic, I thought.

Iconic, it turns out, is an adjective, and IBC stands for Interstate Bakeries Corp., the maker of Wonder Bread, Twinkies, Home Pride, Beefsteak "and the recently launched natural bread line Nature's Pride."

While we're on the subject of Wonder, does iconic pass down from generation to generation, like the snootiness of bluebloods? In other words, is Nature's Pride iconic at birth?

But wait, there's more. Now faux spokesicon Juan Valdez has become an iconic brand in and of himself.

Yes, indeedy, it has been a slow news morning.

Read the whole story at Adweek, MSNBC »