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That's Just Cold: ClickZ Unveils 'Layoff Tracker'

  • ClickZ, Tuesday, October 21, 2008 11:30 AM
As the economic chill creeps into the digital media and marketing world, companies such as AdBrite, Zillow, eBay and Heavy.com have already begun laying off workers. And the trend is almost guaranteed to speed up before it slows down. So today ClickZ is unveiling a layoff tracker for the digital market.

The simple chart tracks layoffs by company, showing what percentage of the staff was cut, the total number and the date it happened. At the bottom it shows the tally of total industry layoffs to date. ClickZ promises not to litter the chart with layoffs from generic tech companies or Web firms that sell few if any ads.

In its announcement, ClickZ makes clear that it is not suggesting the total number of jobs in the sector are on the decline, offering its job board as evidence that digital marketing and media companies are hiring all the time. Still, if you work in this sector, probably best not to spend your evenings drinking Merlot and analyzing the chart. Though if you have been laid off, well, maybe it will make you feel a little less lonely.

Read the whole story at ClickZ »

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