Indie agency MMB has created a film division to focus on branded-entertainment vehicles, reports
Adweek. The Boston-based firm produced a Web film for Harvard Business School that won an Emmy
this year. Building on that success, the new unit--MMB Films--has a new project: "Return to the Rafters" covers the Boston Celtics drive to win the NBA title in '08. Co-produced with Bombo
Entertainment in New York, "Rafters" debuts Oct. 27 in Boston theaters, and will soon be available on DVD.
