Around the Net
'Sports Illustrated Kids' Offers 3-D Ads
- Mediaweek, Thursday, October 23, 2008 9:19 AM
Many photos and half the ads in the Time Inc. title's November NBA preview issue are in 3-D. Photographer David Klutho, who shot the 3-D content, also shot the photos in SI Kids' new book, "In Your Face 3-D," which is being released in conjunction with the special magazine issue.
So far, the 3-D stunt has helped lift ad pages nearly 26%. In general, kids' magazines have fought a tough battle for ad pages as packaged foods have moved out of the category to avoid controversy over childhood obesity.
