Comedy Pitch: Free '30 Rock' Downloads Via 'TV Guide'
TV Guide knows something about hot properties. In this case, Tina Fey. The star of the acclaimed comedy "30 Rock" upped her appeal with Sarah Palin parodies on "Saturday Night Live." To capitalize on her buzz--and the show's Emmy-winning stars--TV Guide is offering free downloads of the new season's premiere.
The Oct. 27 issue of the magazine, which hits newsstands today, features "30 Rock" stars Tina Fey and Alec Baldwin on the cover. It also includes a download code, which readers can enter at the online iTunes Store to get their free episode.
The NBC series premieres Oct. 30 at 9:30 p.m. Megan Mullally ("Will & Grace") is a guest star for the season three premiere episode, titled "Do-Over."
In addition, this special issue of TV Guide features a "How Do We Love Tina Fey?" story, with quotes from her colleagues, family and friends.
"This is a fantastic opportunity for our readers to get a sneak peek at one of the hottest and funniest shows on television," said Debra Birnbaum, editor in chief, TV Guide, in a statement. According to Birnbaum, TV Guide has 21 million weekly readers.
"This innovative promotion complements the debut of TV Guide's new editorial feature, "Hot List for the Web," said J. Scott Crystal, president of the magazine. "TV Guide reaches a younger and more TV-tech savvy audience than ever before."
TV Guide is now part of Macrovision Solutions Corp.
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