Fusco goes through several examples, explaining in detail PageRank, internal site linking, and how MSN picks up some links that Google and Yahoo don't. Interestingly, MSN Live search results presented six new URLs not found in Google's or Yahoo's top 10 results. Unfortunately, the fourth listing is an error page from the ClickZ site move and the eighth item is an image used in an article. She concludes this reveals two things: image titles are not necessarily critical for MSN Live, but keywords in URLs for images are important in MSN Live.