• October 23, 2008

Digital marketing tech company Datran Media has named Patrick Vogt chairman and chief executive officer.

Vogt joins Datran Media from Enliven Marketing Technologies Corporation, where he has served as CEO since 2005 after having served on its board of directors since October 2004. In 2008, Vogt oversaw the successful merger of Enliven with a larger publicly traded entity.

He succeeds Alan Laifer, who co-founded New York-based Datran Media in 2001. Laifer will continue to serve as a member of the company's board of directors.--Tanya Irwin