Editorial will include the predictable mix of city society leaders, entrepreneurs,
philanthropists, politicians and innovators, but with an atypical international flavor. The monthly will target "high net worth individuals" with controlled circulation of 50,000.
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Finding advertisers may prove to be tricky. Ad pages for the Robb Report and Departures magazines, both aimed at wealthy readers, were down about 5% this year, per PIB. However, luxury title Executive Travel SkyGuide saw a 13.4% jump.
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