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Broadcast Nets Take To The Street Election Night

Two broadcasters are turning their election night broadcast into an excuse to provide a branded gathering place for passersby.

NBC News will set up shop in Rockefeller Plaza, using electronic signs of their own to show results and lighting the skating rink red and blue, depending on how states vote.

ABC News will broadcast from its Times Square studios and blast video and electronic ticker results to people nearby. It bought space from Reuters, Nasdaq and the Hard Rock Cafe to take over their electronic signs across the street for Election Day. It will also be airing on-the-street interviews with average people. The idea was sparked June 3, when ABC saw that a crowd spontaneously gathered to see the live results when Barack Obama clinched the nomination.

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