Two broadcasters are turning their election night broadcast into an excuse to provide a branded gathering place for passersby.
NBC News will set up shop in Rockefeller Plaza, using
electronic signs of their own to show results and lighting the skating rink red and blue, depending on how states vote.
ABC News will broadcast from its Times Square studios and blast video
and electronic ticker results to people nearby. It bought space from Reuters, Nasdaq and the Hard Rock Cafe to take over their electronic signs across the street for Election Day. It will also be
airing on-the-street interviews with average people. The idea was sparked June 3, when ABC saw that a crowd spontaneously gathered to see the live results when Barack Obama clinched the nomination.
advertisement
advertisement
Read the whole story at Mediaweek »