• Adweek, Monday, October 27, 2008 12 PM

While some suggest that social networking applications would be perfect for government agencies--the biggest companies of all--Adweek is pointing out that smaller brands are having much more success marketing themselves on sites like Facebook, whereas larger companies have struggled.

One prime example is Bacon Salt, a seasoning product that makes everything taste like bacon. Before the product even existed, its soon-to-be-creator posted a MySpace devoted to his idea, then trolled through the site's data looking for--and e-mailing--anyone who mentioned bacon in their profile. The product went on to sell 600,000 units in 18 months.

Aside from having a great product (in a perfect world, wouldn't everything taste like bacon?) the founders say they owe their success to the size of their venture. "It's acting like a small company," said one. "The founder blogs in a small company. In big companies, it's their PR department or worse yet their PR agency."

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