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Beam Intros High-End Rye Whiskey
October 27, 2008
Beam Global Spirits & Wine, Inc. is introducing a line of high-end rye whiskey, called (ri)1. The ultra-premium whisky becomes available in limited quantities this month.
The
company has launched a Web site, www.ri1whiskey.com to promote the 92 proof spirit, which comes in a sleek bottle with a single label at $46-48 per.--Karl Greenberg