News Brief

Gillette Promotes Champions With EA Sports

The "Gillette-EA Sports Champions of Gaming tournament" lets gamers compete against each other, with winners competing versus the "Gillette Champions," endorsers Tiger Woods, Roger Federer and Thierry Henry.

The tournament, which EA says is the world's largest multi-sport gaming tournament enables players with Xbox Live to compete on "Tiger Woods PGA TOUR," "NASCAR 09," "Madden NFL 09," "NBA LIVE 09" and "EA SPORTS FIFA 09."

The winners in each sport are crowned "Gillette Champion of Gaming" at the final event in Orlando, Fla. in February. At the Tournament Finals, each of the five Gillette Champions of Gaming will have the chance to take on a Gillette Champion or other sports superstars in an EA SPORTS title, with the winner claiming ultimate bragging rights.--Karl Greenberg

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