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Income Gap Continues to Widen Between Cable and Non-Cable Homes

Jul 20, 2000, 10:15 AM
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If you’re been trying to decide whether to advertise on cable or broadcast TV, the CAB has come out with some research that might help make your decision a little bit easier. According to the CAB analysis of MRI data, the average income of wired cable households has continued to grow in 2000, creating an even wider gap with non-cable homes. Within the wired cable universe, reports CAB, average household income climbed to $54,081 in '00, a gain of 5.1% compared to the year before. Wired cable homes now take in an average of $15,196 more annually than their non-cable counterparts-a difference that has increased 27% since 1993. Collectively, cable homes currently account for almost 77% of all American household income.

AVERAGE HOUSEHOLD INCOME

YEAR CABLE HHs NON-CABLE HHs DIFFERENCE

2000 $54,081 $38,885 $15,196 1999 $51,468 $36,735 $14,733 1998 $48,932 $34,984 $13,948 1997 $47,790 $34,117 $13,673 1996 $46,108 $32,712 $13,396 1995 $43,099 $30,130 $12,969 1994 $42,383 $30,222 $12,161 1993 $41,236 $29,274 $11,962

Source: CAB analysis of 2000 MRI Doublebase

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