If you’re been trying to decide whether to advertise on cable or broadcast TV, the CAB has come out with some research that might help make your decision a little bit easier. According to the CAB
analysis of MRI data, the average income of wired cable households has continued to grow in 2000, creating an even wider gap with non-cable homes. Within the wired cable universe, reports CAB, average
household income climbed to $54,081 in '00, a gain of 5.1% compared to the year before. Wired cable homes now take in an average of $15,196 more annually than their non-cable counterparts-a difference
that has increased 27% since 1993. Collectively, cable homes currently account for almost 77% of all American household income.
AVERAGE HOUSEHOLD INCOME
YEAR CABLE HHs NON-CABLE HHs
DIFFERENCE
2000 $54,081 $38,885 $15,196 1999 $51,468 $36,735 $14,733 1998 $48,932 $34,984 $13,948 1997 $47,790 $34,117 $13,673 1996 $46,108 $32,712 $13,396 1995 $43,099 $30,130 $12,969 1994
$42,383 $30,222 $12,161 1993 $41,236 $29,274 $11,962
Source: CAB analysis of 2000 MRI Doublebase
