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Your Verb For Today: ‘Grabitized’

Fax

Not surprisingly, it was a word suggested by Andy Welch, who just so happens to be the CEO of a company called Grabit Interactive, an application that utilizes a “pixel recognition” technology that enables users to “grab” advertising that relates to video content.

During a presentation at the end of OMMA Video today, Welch showed a number of examples of grabitized content â€" programming that had advertising tagged to the pixels in its content.

The whole point, he said, was to avoid interrupting the user’s viewing experience, while enabling them to grab information related to products and advertising that is relevant ot the programming.

Still unclear? Go grab it for yourself: http://www.grabitinteractive.tv/grabit/home05.html

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