Mobile, Will It Just Be A Smaller Version Of The Web?
Thatâ€™s what MTV Networks digital guru Greg Clayman cautioned during this morningâ€™s OMMA Mobile keynote.
â€œIf all we do with this medium is sell banners, weâ€™re dead,â€ he warned.
As for what more we should be doing, Clayman didnâ€™t exactly say, but it clearly needs to be different than what marketers have been doing in traditional TV and even on the wired Web.
â€œBottom line, weâ€™re dealing with a hugely savvy consumer that wonâ€™t stand for any bull," Clayman noted, suggesting that there's a lot of work left to be done before mobile advertising really takes off.