Former Procter & Gamble Global Marketing Officer Jim Stengel Saturday launched Jim Stengel LLC, a new venture billed as a "think tank and consultancy that conducts proprietary research, generates
thought leadership, and applies a new framework to drive business growth in today's global economy." Stengel, who says he will continue to be based in Cincinnati, says he plans to focus on three
areas: Writing a book, consulting, and public speaking. He says he also is collaborating on the development of a "purpose-based marketing institute" with GSD&M Idea City President Roy Spence and
others.
