Digital Ads at Retail Check-Outs
Hypercom, together with AdForce, is focused on reaching a large, untapped market and enhancing the consumer experience at the checkout line. With approximately 20 million retail point-of-sale terminals worldwide today, and corporate demand for more lucrative and effective avenues to drive advertising, the opportunity to reach consumers with digital advertising is immense. An average of ten debit or credit transactions are processed per day, through each terminal, making the global audience for point-of-sale based advertising about 1.4 billion consumer impressions per week. In addition to its vast reach, the medium is especially suited for the delivery of targeted advertising, without the need for consumer tracking.