Personalized Traffic Reports On Radio Sites

  • July 26, 2000
TrafficStation Inc today announced a cooperative marketing agreement with Innuity Media Services (formerly First Internet Media), where TrafficStation content offerings through Innuity will help stations gain listener loyalty by providing "sticky" content to radio sites in the form of personalized traffic and traveler information.

Through this partnership, TrafficStation services will be available to the more than 240 radio stations for which Innuity currently provides solutions for increasing revenue.

Leveraging the Internet to retain listeners' attention even when their radios are off, TrafficStation will add significant value to Innuity's services by providing listeners an at-a-glance look at traffic in their city and a customized view of specific commuter routes. Through co-branded websites with TrafficStation, Innuity will offer radio stations personalized traffic information for individual audience members that can be delivered via the web or mobile wireless devices.

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