How Do You Prevent Creative Block?
by
Jul 26, 2000, 1:19 PM
Even if you don't deserve a break today, it may be wise to take one. In a recent survey of advertising executives, 36% of respondents said time out from work is the best way to avoid a creative block.
The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes responses from 200 advertising executives among the nation's 1,000 largest advertising agencies.
"When scheduling a project, building in time for periodic diversions can keep creative expression flowing and increase productivity," said Liz Hubler, executive director of The Creative Group. "To encourage their employees to take a recess, some companies, particularly those in which employees regularly work extended hours, are providing on-site amenities such as game rooms, gyms and nap areas."
In addition to taking a break from a project, the following advice for preventing a creative impasse was offered by advertising executives:
-- "Change the music and colors in your work environment to keep it creative." -- "Think out loud. Talk to yourself." -- "Write down every idea, whether you use it or not." -- "Maintain a good sense of humor and engage in laughter." -- "Take in as many cultures and trends as you can and draw from them." -- "Don't allow interruptions. Just turn off the phone." -- "Allow time for personal rejuvenation. Spend time on outside hobbies and interests." -- "Start a project well in advance and stay one step ahead of the game." -- "Keep your mind open at all times, avoiding parameters." -- "Have a solid strategy and sufficient information to solve the problem from the start." -- "Be courageous. Don't fear anything, just dig into it."
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "How Do You Prevent Creative Block?"
Leave a Comment