• by Gavin O'Malley , Staff Writer @mp_gavin, November 6, 2008

Havas' proprietary data processing system, which has profiles on about one-third of the global online user population. The agency is believed to have deployed the system internally for its clients and in-house organizations, but has not yet commercialized it to outsiders. That information, by the way, is courtesy of OMMA editor in chief Joe Mandese.