First Syndicated Market Research Project

  • July 28, 2000
Abacus Direct, a Division of DoubleClick Inc, has announceed the launch of a series of syndicated market research products developed in response to client requests for in-depth information regarding consumer purchasing behavior and the need to obtain reliable data on the electronic commerce distribution channel. The new research products will be vertically aligned to target Abacus' core market segments - catalog, retail, business-to-business, publishing, and online areas.
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