Mak Named Global Research Chief At Havas Digital

  • November 12, 2008
Havas Digital, the interactive group that holds all Havas Media's interactive assets, has appointed Jarvis Mak senior vice president-global director of research & insight. Based in San Francisco, Mak will work across all current and future network brands, including Media Contacts, Lattitud, iGlue, Mobext and Archibald Ingall Stretton. He fills the role previously led by TS Kelly, who left Havas in September to become vice president-media research at online audience measurement start-up Quantcast. Mak joined Havas in October 2007 as vice president-U.S. director of research & insight for Media Contacts. Prior to that, he held positions at DS-IQ, Yahoo and Nielsen//NetRatings.
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