Mobile Ad Startup MoJiva Closes First-Round Funding
The New York City-based startup also named David Gwozdz as its chief executive. Gwozdz was a founding member of DoubleClick, where he helped develop the company's original media sales products and strategies and build its sales teams. Google acquired DoubleClick for $3 billion in March.
With the addition of Gwozdz and new funding, MoJiva plans to focus on product development and the expansion of its sales and marketing staff. MoJiva says its self-service mobile ad platform has served more than half a billion ads in less than the six months since it was launched.--Mark Walsh