News Brief

MediaVest Names 'Shopper Marketing' Chief

MediaVest Thursday named Danielle Bottari senior vice president-director of shopper marketing, responsible for overseeing the Publicis unit's shopper marketing practice. Bottari, who will be based in New York, joins from out-of-home and event marketing company Max Custom Media. Before that, she was with Mindshare. Most recently, MediaVest's Shopper Marketing practice worked with Walmart to help launch Walmart Networks, an in-store TV Network unveiled earlier this year and slated to roll out to 27,000 screens spanning 2,700 stores across the country in the coming months.
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