• SEOmoz, Friday, November 14, 2008 2:30 PM

In a video posted by Scott Willoughby, Rand Fishkin simplifies the benefits of PageRank, what it means, how to use the technique, and what the metrics reveal about your site, pages and links to help build keywords that improve rankings.

Last week in Part I, Fishkin talked about global link popularity. This week in Part II, he discusses what the theory can tell you when applying it. For starters, it can tell you the pages earning link juice and the importance of those links. Rishkin says if you know certain pages earn lots of link juice, you can set up some links to hit pages on the Web site not getting as much traffic. Then you can review the architecture or the information on those pages to make improvements.

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