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Holiday Countdown: Last-Minute Tips

ClickZ, Friday, November 14, 2008 2:30 PM

Have you forgotten about your SEO strategy in preparation to brace for the onslaught of consumers rushing to your site to make purchases this holiday season? Jack Aaronson offers tips and tricks for quick fixes you still have time to make, though your IT staff is probably in lockdown mode to support the holiday traffic.

Aaronson suggests checking your product pages to make sure the product name appears in the title page. Make sure the landing pages have clear visual imagery and calls to action that connect to the paid search ad. And, review call to actions, sale prices and live chat options on your site. Are they colorful? Do they stand out and draw attention to the page?

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