• November 17, 2008

Ad Rep firm Gorilla Nation has partnered with Xbox for the digital promotion of "Fable 2," creating a custom widget that has been deployed internationally throughout the U.S., U.K., and Canada.

The widget includes a quiz with a question pertaining to one's life experience or questions about the plot of the last Fable game. With every question answered, a meter skews more toward good or evil, and at the end of the quiz, a fortune teller reveals whether the user is good or evil. Following this, the player unlocks either good or evil assets, such as screen savers and videos.

"We try to provide an innovative, completely customized, integrated solution for most of our ad programs," said JP Kemp, Gorilla Nation U.K, sales director. "Our entertainment heritage, creative expertise, and international campaign management capabilities put us in a unique position to engage midtail Web site audiences in a meaningful and effective manner." --Tanya Irwin