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Detroit's 'Death Rattle' Reverberates In Media and Agencies

  • Ad Age , Monday, November 17, 2008 10:45 AM
Ad Age has a concise and informative charticle this morning on the impact that "the death rattle of Detroit" could have on the media and agency worlds. Bradley Johnson and Jean Halliday break down the $4.6 billion in measured spending the automakers distribute each year, as well as the size of the slice of the pie that each of the world's top four agency holding companies -- Omnicom, WPP, Interpublic and Publicis -- devours each year.

Read the whole story at Ad Age »

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