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Prediction: Personalized Search Headed For Q1 Of '09

Measuring SEO success based on ranking is dead. The measures will rely on analytics, measuring traffic and bounce rates, among other metrics, according to Bruce Clay in a video interview at PubCon 2008 with Mike McDonald. Behavior-based search will move toward personalization early in 2009. Search queries will be based on prior search history. This means two people searching in the same search engine on the same word will not return the same results.

That's one prediction from SEO guru Clay. He also tells McDonald that personalization will cut across Web sites and search engines from Google, Microsoft, Yahoo and others. "They're going to follow you around with third-party, Flash cookies," he said. "They're going to know where you've been, and based on your search history, they're going to bias your future results."

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